Preheat your oven to 350, grease a nonstick loaf tin (9*5)
Combine the first three ingredients in a bowl, set aside
Use a mixing bowl to whip the oil, sugar and eggs together on high speed for about two minutes.
Add the vanilla, beat for 30 seconds to combine.
Alternately add the flour and milk to the bowl in two batches and mix until just combined. Do the last little bit with a spatula to avoid over mixing.
Put a cup of the batter into a small bowl, add the 3 tbsp cocoa and 1 tbsp milk and mix until just combined.
The batter for this cake is thin, so carefully add it to the loaf pan, alternating between dollops of vanilla and chocolate batter
Use a long skewer or a knife to swirl the batter together
Bake for an hour or until a toothpick inserted in the middle comes out clean. Wait ten minutes and then remove from the pan.
Ganache (Optional)
Heat the cream until simmering, pour over the chocolate and mix well. If it doesn't melt the chocolate after a little stirring then microwave for 20 seconds to help the process along.
Spread the ganache over the cake and serve.
Video
Notes
I use dutch cocoa because that's what is commonly available in Canada, but this works with regular too
reducing the sugar will reduce the moisture in the cake so please check on it a little earlier if you choose to do so!
this cake doesn't need a ganache, but I often get asked for how to make it so I've included that here as optional